Sainsburys objectives Essay Example for Free

Sainsburys objectives EssayAIMS AND OBJECTIVESThe phoner aim is to provide a world class overhaul to nodes by incorporating quality principles with our everyday routine.OBJECTIVESThe alliances objective is to discharge the obligation as leaders in its trade by acting with complete integrity, by carrying out its work to the public corking and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers. It aims in its stores, to achieve the highest standards of cleanliness and hygiene, efficiency of operation, convenience and customer service, and thereby create as attractive and friendly a shopping environment as possible and to offer its staff outstanding opportunities in hurt of personal c beer development and in remuneration relative to other companies in the same market, practising always a concern for the welf ar of every individual. The beau mondes last-place objective is to generate sufficient profit to finance continual improvement and growth of the business whilst providing its sh arholders with an excellent return on their investment.MARKETING AND SALESThe company has a separate Marketing and Sales department and market research is used in the forms of market research staff using survey questionnaire in streets and in store, customer focus mornings where feed back can be gained, and questionnaires regarding current promotions e.g. Reward Card.The company hopes to present an image of high standard challenge to family groups and younger people and quality and value for money.The companys advertising strategy is through local TV and Radio, Local and National Strategies, Head Office planning counterbalance and Marketing and Sales Manager Region e.g. Radio, TV, University, Freshers, Sponsorship Advertise by magazines, posters, instore demonstrations and customer led, evenings, mornings, suggestions, fee dback, comments, book, school visits, community groups, talks to groups.The major influences on the price of the product argon costs by the producer, competitors prices, regional pricing and select prices.The major markets are customers residing in the South Kirklees area.The main channels of statistical distribution are contract distribution to supply products to store. Minority of goods delivered direct by suppliers.The main costs of distribution are transport and other related fixed costs depot vehicles and labour, fuel, consumables. The company is establishing rigorousr links with suppliers by sharing vehicles.The major customers for the products are supermarket customers in South Kirklees.FINANCEThe company leases the land and buildings, and the main items of capital equipment are coif machinery e.g. refrigeration, air conditioning, lighting and additional heating costs, check-out procedure tills, display equipment shelves, trolleys, meat and bakery equipment, the fork lif t truck, waste compactors, scissor lifts and computer and catering ovens.The company owns the company patent, trademark and products e.g. Classic Cola, Novon Washing Powder (65% of sales Sainsburys own brand) and its own magazine.The companys sources of finance are through ploughed back profit, shares, bank facilities, utilize purchase/leasing and trade credit.Income is through profit and shares.Examples of fixed costs are capital equipment, contracted staff time, products and business rates for buildings.Examples of variable costs are energy heat, light, refrigeration, staff overtime and consumables e.g. staff clothing, paper stores, carrier bags.The company would like to invest in additional equipment and facilities for existing stores and updating others. This would provide break away service and generate more sales. The cost of the investment would be variable and would be evaluated through a measured increase in turnover.The organisation has frame recent trading conditions difficult because of strong competition in a small geographical area and competitive pricing e.g. exceptional offers, introduction of a Reward Card customers and staff card, more advertising.PRODUCTIONThe products/services offered are a large supermarket, a wide range of food and non-food e.g. cd/video, books, pharmaceuticals, a cook shop, food involves- bakery, meat, fish produce, dairy, frozen foods, tinned/packets, also a customer restaurant and a petrol station.The location of the company is in Huddersfield nigh to the ring road opposite The University of Huddersfield and Oldgate House same side as Aspley Marina.Reasons why the organisation is located in Calderdale/Kirklees are to provide a service to customers within the geographical area and the suitable density of population.Reasons for this specific site are because of excellent road links for distribution and particularly customers, a good public transport system and land available for sale suitable for new store.The production process is split into Inputs, the Process and Outputs.The Inputs are goods and commodities are trustworthy from suppliers and received 24 hours a day.The Process is that when received, all items are counted manually and taken to the warehouse loaded on to special shelves. Information is recorded on the computer. Each department identifies goods needed. A list is made and items taken for display and sale in the shop. Department staff replenish the shelves when needed under close supervision and management in order to supply a high class service to customers.There is a customer self service and goods are taken to a checkout till for payment.There is an additional display and sales area inside the front entrance for cigarettes, books, newspapers and other small items. In addition a customer service desk is provided for customer contact.There is an adjoining restaurant for customers with the necessary preparation and sale of food.The Outputs are the provision of goods fo r sale in the store i.e. food and non food as well as a customer restaurant and petrol service station.HUMAN RESOURCESHuman Resources Profile center number455Part time363Full time92Gender is mainly 25% Male and 75% Female, and a predominate number of staff are employed in checkout/replenishment of goods. Other staff include checkout, catering, administration, replenishes, warehouse, butchers, bakers, sales assistants.Staff TrainingThe recruitment and selection procedures of the organisation are that internal recruitment is provided, they maintain a waiting list of speculative enquiries, they occasionally advise local press and they liaise with DSS re disabled staff.Training provided by the company includes Sainsburys own retail training scheme, NVQ level 1,2, NVQ level 4 for Trainee Managers, Assessors Awards for Department Managers, a regional co-ordinator, employment with training, plus operation skills training for in-house training.Methods used to motivate the workforce include the encouragement of employee commitment through involvement in decision making process.Also a Reward/Profit sharing scheme is used, as is a Pension scheme and additional voluntary contribution, a SAYE scheme, a Staff Association (national/local) and staff discounts.Employees have union representation through the following unions USDAW, T GW Union, a Recognition Agreement of no negotiation rights. Currently 13% of employees are in a union.MANAGEMENT, ADMINISTRATION AND COMMUNICATIONInternal methods of communication are through senior management weekly meetings, store manager meetings, deputy manager meetings, department manager monthly meetings with staff, staff/management daily meetings, special additional meetings re initiatives, daily and weekly bulletins and through OASIS (E-Mail).External methods of communication are mail, phones, and through the Media TV, Radio and Press.Communications problems encountered and overcome have been continually ensuring communication of staff a t all levels staff/customer upwards to management. The company has set up Staff Councils, elected regular Representatives of Staff and guaranteed Communicators who testament inform a group of people.Developments in communication include Staff Councils.EXTERNAL FACTORSThe consumers individual needs and expectations and the need to match customers needs to remain in business is one factor looked at.Another is the Governments Statutory legislation e.g. Health Safety, Hygiene, Employment, and Trading Standards. Local Authorities e.g. Planning Agreements, and Highway Authority are others. controversy from other superstores, regarding prime sites, maintaining the share of business, the effective change of products, the range and expansion into new initiatives are the big external factors in this trade.