Macon Museum of Art Essay -- Business Management Marketing Essays

Macon Museum of ArtMacon Museum of Art, a not-for-Profit Corporation, is facing majorfinancial problems since 2000 and up till 2002. Actions were needed to demote this cumulative loss and to achieve some profit for 2003.After reviewing the case at hand, iodine can see through the briefhistory of the museum that it was founded since 1925. In 1998, itsname changed into the Jonathon A . Macon Museum of Art, the majorbenefactor whose endowment helped expending the facility in thedistrict.The Macon Museum has different collections which are displayedperiodically due to piazza limitations, but each collection is set inits building architecture that accents the display. This fact makes itimpossible for someone to visit the museum for just one time and choosethat he saw it all. It would take a person at least four times to havethe opportunity of observing all the displays.Moreover, with the 7 long time a week schedule, these four visits could bedone by any person regardless the flexibili ty of his/her timetable,especially by the free admission feature. And one can see thatstarting 1998, the total museum attendance has made a remarkable rise,it might be related to the new blocks opened at that period. nonetheless thepresence of visitors in special exhibitions did also improve throughthe years but never above average of the total attendance.Internal functions of the museum are dissever into three1- Collection and Exhibitions2- Development and C...