Managing new ventures Essay Example | Topics and Well Written Essays - 500 words - 1

Managing new ventures - Essay Example This research will be carried out by the organization themselves or even by some external agencies. As customer is the â€Å"King† of any business and as the organization manufactures its products or offers its services only to sell it to the customers, they have to be studied as part of market research. That is, customer’s preferences regarding the products’ price, quality, packing, appearance, etc has to be studied and those information can be used while designing the product and also while formulating the marketing campaign. Berman (2007) state customer preferences, buying habits, their demographics, language and other trends of particular markets must be evaluated. Intensive market research can enable an organization to identify the strengths and weakness of its competitors. By understanding those aspects, organization can have good information about the things that were working out well for the competitors, as well as the things that has caused failures. With that information, the organization can design its products and its marketing campaign accordingly, thereby increasing its competitiveness. Moreover, the organization by avoiding the failed strategies can prevent any harm to them at an early stage. The process that can be used to do the market research is market positioning (McMahan 2006). According to McMahan (2006) market positioning process involves 5 steps: an identification of the target market, a understanding of the competitive environment, strategy formulation for improving competitive position, establishing strong brand image, and development of a supply chain program. This process can provide effective results because it focuses on all aspects of external environment and also the management of any organization. Unlike internal forces, external forces are not directly controlled by the management of an organization, so they need to be studied in-depth through this process to get effective

Editing Within Digital Filmmaking Essay Example for Free

Editing Within Digital Filmmaking Essay Lori Landay elucidates that in the present age of digital transformations, communications and storytelling, the saying of McLuhan that the medium is the message can be further said that the media is the mix. Digital forms of narrative are not only characterized by their mixed, hybrid forms and content, but by their recombinations. It is used to draw the spectator into the mix in many different ways. It is through the mixing of the different degrees of non-linearity and interactivity that digital narratives are able to form different kinds of digital spectatorship. She looks at three films and states that in different yet interconnected ways, these ways can tend to divert the spectator from the traditional ways of finding meaning to one’s narrative. Different modes are able to elicit different ways of storytelling and fresh ways of looking, thereby, editing scenes in the process. Source 2: Tsai, Tabitha and Czarnecki, Kelly . Digital filmmaking for the 21st century. Library Journal, 2/1/2008. Machinima Goes Mainstream. Article Retrieved June 9, 2008 http://journal. media-culture. org. au/0104/trans. php Machinima is a filmmaking genre that is used in order to shape video for the 21st century. It is a new term that is coined from the words machine and cinema and is a genre of filmmaking that was originally conceived by gamers in the 1990s. During the past years, machinima has gone more mainstream and creativity has been maximized to the limits. Machinima is filmmaking that is done within a real-time, 3-D kind of environment. Basically, machinima uses real-world filmmaking techniques within an interactive virtual environment where characters and events are controlled by humans, scripts, or artificial intelligence. The video games are the ones that provide the settings, props, costumes, and characters which are needed to be able to tell an original story. Filmmakers are able to capture actual footage as MTV Central and video games like Sims 2 have in-game recording options which help the filmmakers to capture footage. For this to be accessed, there is a need for a screen capture software program in order to import game environments where there are no built-in machinima tools. Remixing audio and video content is also among the newer gadgets available among budding machinimists. Source 3: Theodosakis, Nikos. How Digital Filmmaking Develops Higher-Order Thinking Skills. Article Retrieved June 9, 2008 at: http://www. vste. org/publications/journal/attach/vj_1602/vj_1602_08. pdf This article posits that in the classroom, the process of filmmaking entails that students must be able to imagine what they will need in order to come up with a movie. They need to develop a strategy that involves managerial skills such as planning, production and editing where they will start gathering a logical series of events. The author logical lays out what is entailed in the planning stage emphasizing that feature films are rarely shot in a sequential order in order to save time, money and effort. As part of editing, the scenes are grouped according to location or actors or even according to equipment availability. Analytical skills must also be present to a large measure so that during the editing process, one can see multiple takes of the same shots and multiple shots of the same scene and then decide which information best illustrates the message being set forth (Theodosakis). The author wants to point out that the goal of filmmaking in the classroom must be executed so that students will be able to experience these skills in preparation for the future use in their own worlds beyond the classroom.

The Indian Mind and Heart :: essays papers

The Indian Mind and Heart The mind and heart are common terms personifying intellectual and spiritual characteristics. The mind illustrates the current state of what it describes and the heart describes the undying features of which is portrayed. The mind may change depending on influence but the heart is fixed. These regards, the Indian mind and heart may take on many forms. Starting at the core of India, its heart can be correlated with Hinduism. Hinduism started in Indian approximately the third millennium BC and is still practiced in the present day. Also, as it is of Indian origin, its rightful place can be considered the heart of India. It can be said that Hinduism is substantially â€Å"outdated† by today’s standards as formidable religion of Indian majority. During the period of the caste social structure within India it was en excellent fit. But this ensures its position of the heart of India by being fundamental to the development of ancient India and forming modern India. The Bhagavad Gita is a timeless example of how Hinduism can be applied and seen in Indian life. It also enforces the example of how Hinduism is the heart of India by demonstrating the qualities of ancient Indian culture. These beliefs although outdated, are also seen manifesting in many important values, such as Buddhism, which will be discussed later. It is in this document that both sets of beliefs which provide the foundation of Hindu and Buddhist beliefs are combined. In The Bhagavad Gita Arjuna and Krishna converse and discuss spirituality. This literature is excellent in explaining the Indian theory that true spiritual conduct is beyond what we consider logical. Before Sri Krishna instructs Arjuna to fight in the battle he says â€Å"The impermanent has no reality; reality lies in the eternal. Those who have seen the boundary between these two have attached the end of all knowledge. Realize that which pervades the universe and is indestructible; no power can affect this unchanging, imperishable reality.† (qtd. Easwaran 43) In this document Sri Krishna describes â€Å"the intellectual explanation of Sankhya.† (qtd. Easwaran 44) This is vital in describing Buddhism, which was derived from the Sankhya school of thought. â€Å"Death means the attainment of heaven; victory means the enjoyment of the earth. Therefore rise up, Arjuna, resolved to fight! Having made yourself alike in pain and pleasure, profit and loss, victory and defeat, engage in this great battle and you will be free from sin.

The Twilight Saga 3: Eclipse Chapter 27. NEEDS

I DIDN'T GET VERY FAR BEFORE DRIVING BECAME IMPOSsible. When I couldn't see anymore, I let my tires find the rough shoulder and rolled slowly to a stop. I slumped over on the seat and allowed the weakness I'd fought in Jacob's room crush me. It was worse that I'd thought – the force of it took me by surprise. Yes, I had been right to hide this from Jacob. No one should ever see this. But I wasn't alone for very long – just exactly long enough for Alice to see me here, and then the few minutes it took him to arrive. The door creaked open, and he pulled me into his arms. At first it was worse. Because there was that smaller part of me – smaller, but getting louder and angrier every minute, screaming at the rest of me – that craved a different set of arms. So then there was fresh guilt to season the pain. He didn't say anything, he just let me sob until I began to blubber out Charlie's name. â€Å"Are you really ready to go home?† he asked doubtfully. I managed to convey, after several attempts, that it wasn't going to get any better anytime soon. I needed to get past Charlie before it got late enough for him to call Billy. So he drove me home – for once not even getting close to my truck's internal speed limit – keeping one arm wrapped tightly around me. The whole way, I fought for control. It seemed to be a doomed effort at first, but I didn't give up. Just a few seconds, I told myself. Just time for a few excuses, or a few lies, and then I could break down again. I had to be able to do that much. I scrambled around in my head, searching desperately for a reserve of strength. There was just enough for me to quiet the sobs – hold them back but not end them. The tears didn't slow. I couldn't seem to find any handle to even begin to work with those. â€Å"Wait for me upstairs,† I mumbled when we were in front of the house. He hugged me closer for one minute, and then he was gone. Once inside, I headed straight for the stairs. â€Å"Bella?† Charlie called after me from his usual place on the sofa as I walked by. I turned to look at him without speaking. His eyes bugged wide, and he lurched to his feet. â€Å"What happened? Is Jacob . . . ?† he demanded. I shook my head furiously, trying to find my voice. â€Å"He's fine, he's fine,† I promised, my voice low and husky. And Jacob was fine, physically, which is all Charlie was worried about at the moment. â€Å"But what happened?† He grabbed my shoulders, his eyes still anxious and wide. â€Å"What happened to you?† I must look worse than I'd imagined. â€Å"Nothing, Dad. I . . . just had to talk to Jacob about . . . some things that were hard. I'm fine.† The anxiety calmed, and was replaced by disapproval. â€Å"Was this really the best time?† he asked. â€Å"Probably not, Dad, but I didn't have any alternatives – it just got to the point where I had to choose. . . . Sometimes, there isn't any way to compromise.† He shook his head slowly. â€Å"How did he handle it?† I didn't answer. He looked at my face for a minute, and then nodded. That must have been answer enough. â€Å"I hope you didn't mess up his recovery.† â€Å"He's a quick healer,† I mumbled. Charlie sighed. I could feel the control slipping. â€Å"I'll be in my room,† I told him, shrugging out from underneath his hands. â€Å"‘Kay,† Charlie agreed. He could probably see the waterworks starting to escalate. Nothing scared Charlie worse than tears. I made my way to my room, blind and stumbling. Once inside, I fought with the clasp on my bracelet, trying to undo it with shaking fingers. â€Å"No, Bella,† Edward whispered, capturing my hands. â€Å"It's part of who you are.† He pulled me into the cradle of his arms as the sobs broke free again. This longest of days seemed to stretch on and on and on. I wondered if it would ever end. But, though the night dragged relentlessly, it was not the worst night of my life. I took comfort from that. And I was not alone. There was a great deal of comfort in that, too. Charlie's fear of emotional outbursts kept him from checking on me, though I was not quiet – he probably got no more sleep than I did. My hindsight seemed unbearably clear tonight. I could see every mistake I'd made, every bit of harm I'd done, the small things and the big things. Each pain I'd caused Jacob, each wound I'd given Edward, stacked up into neat piles that I could not ignore or deny. And I realized that I'd been wrong all along about the magnets. It had not been Edward and Jacob that I'd been trying to force together, it was the two parts of myself, Edward's Bella and Jacob's Bella. But they could not exist together, and I never should have tried. I'd done so much damage. At some point in the night, I remembered the promise I'd made to myself early this morning – that I would never make Edward see me shed another tear for Jacob Black. The thought brought on a round of hysteria which frightened Edward more than the weeping. But it passed, too, when it had run its course. Edward said little; he just held me on the bed and let me ruin his shirt, staining it with salt water. It took longer than I thought it would for that smaller, broken part of me to cry herself out. It happened, though, and I was eventually exhausted enough to sleep. Unconsciousness did not bring full relief from the pain, just a numbing, dulling ease, like medicine. Made it more bearable. But it was still there; I was aware of it, even asleep, and that helped me to make the adjustments I needed to make. The morning brought with it, if not a brighter outlook, as least a measure of control, some acceptance. Instinctively, I knew that the new tear in my heart would always ache. That was just going to be a part of me now. Time would make it easier – that's what everyone always said. But I didn't care if time healed me or not, so long as Jacob could get better. Could be happy again. When I woke up, there was no disorientation. I opened my eyes – finally dry – and met his anxious gaze. â€Å"Hey,† I said. My voice was hoarse. I cleared my throat. He didn't answer. He watched me, waiting for it to start. â€Å"No, I'm fine,† I promised. â€Å"That won't happen again.† His eyes tightened at my words. â€Å"I'm sorry that you had to see that,† I said. â€Å"That wasn't fair to you.† He put his hands on either side of my face. â€Å"Bella . . . are you sure? Did you make the right choice? I've never seen you in so much pain -† His voice broke on the last word. But I had known worse pain. I touched his lips. â€Å"Yes.† â€Å"I don't know. . . .† His brow creased. â€Å"If it hurts you so much, how can it possibly be the right thing for you?† â€Å"Edward, I know who I can't live without.† â€Å"But . . .† I shook my head. â€Å"You don't understand. You may be brave enough or strong enough to live without me, if that's what's best. But I could never be that self-sacrificing. I have to be with you. It's the only way I can live.† He still looked dubious. I should never have let him stay with me last night. But I had needed him so much. . . . â€Å"Hand me that book, will you?† I asked, pointing over his shoulder. His eyebrows pulled together in confusion, but he gave it to me quickly. â€Å"This again?† he asked. â€Å"I just wanted to find this one part I remembered . . . to see how she said it. . . .† I flipped through the book, finding the page I wanted easily. The corner was dog-eared from the many times I'd stopped here. â€Å"Cathy's a monster, but there were a few things she got right,† I muttered. I read the lines quietly, mostly to myself. â€Å"‘If all else perished, and he remained, I should still continue to be; and ifall else remained, and he were annihilated, the universe would turn to a mighty stranger.'† I nodded, again to myself. â€Å"I know exactly what she means. And I know who I can't live without.† Edward took the book from my hands and flipped it across the room – it landed with a light thud on my desk. He wrapped his arms around my waist. A small smile lit his perfect face, though worry still lined his forehead. â€Å"Heathcliff had his moments, too,† he said. He didn't need the book to get it word perfect. He pulled me closer and whispered inmy ear, â€Å"‘I cannot live without my life! I cannot live without my soul!'† â€Å"Yes,† I said quietly. â€Å"That's my point.† â€Å"Bella, I can't stand for you to be miserable. Maybe . . .† â€Å"No, Edward. I've made a real mess of things, and I'm going to have to live with that. But I know what I want and what I need . . . and what I'm going to do now.† â€Å"What are we going to do now?† I smiled just a bit at his correction, and then I sighed. â€Å"We are going to go see Alice.† Alice was on the bottom porch step, too hyper to wait for us inside. She looked about to break into a celebration dance, so excited was she about the news she knew I was there to deliver. â€Å"Thank you, Bella!† she sang as we got out of the truck. â€Å"Hold it, Alice,† I warned her, lifting a hand up to halt her glee. â€Å"I've got a few limitations for you.† â€Å"I know, I know, I know. I only have until August thirteenth at the latest, you have veto power on the guest list, and if I go overboard on anything, you'll never speak to me again.† â€Å"Oh, okay. Well, yeah. You know the rules, then.† â€Å"Don't worry, Bella, it will be perfect. Do you want to see your dress?† I had to take a few deep breaths. Whatever makes her happy, I said to myself. â€Å"Sure.† Alice's smile was smug. â€Å"Um, Alice,† I said, keeping the casual, unruffled tone in my voice. â€Å"When did you get me a dress?† It probably wasn't much of a show. Edward squeezed my hand. Alice led the way inside, heading for the stairs. â€Å"These things take time, Bella,† Alice explained. Her tone seemed . . . evasive. â€Å"I mean, I wasn't sure things were going to turn out this way, but there was a distinct possibility. . . .† â€Å"When?† I asked again. â€Å"Perrine Bruyere has a waiting list, you know,† she said, defensive now. â€Å"Fabric masterpieces don't happen overnight. If I hadn't thought ahead, you'd be wearing something off the rack!† It didn't look like I was going to get a straight answer. â€Å"Per – who?† â€Å"He's not a major designer, Bella, so there's no need to throw a hissy fit. He's got promise, though, and he specializes in what I needed.† â€Å"I'm not throwing a fit.† â€Å"No, you're not.† She eyed my calm face suspiciously. Then, as we walked into her room, she turned on Edward. â€Å"You – out.† â€Å"Why?† I demanded. â€Å"Bella,† she groaned. â€Å"You know the rules. He's not supposed to see the dress till the day of.† I took another deep breath. â€Å"It doesn't matter to me. And you know he's already seen it in your head. But if that's how you want it. . . .† She shoved Edward back out the door. He didn't even look at her – his eyes were on me, wary, afraid to leave me alone. I nodded, hoping my expression was tranquil enough to reassure him. Alice shut the door in his face. â€Å"All right!† she muttered. â€Å"C'mon.† She grabbed my wrist and towed me to her closet – which was bigger than my bedroom – and then dragged me to the back corner, where a long white garment bag had a rack all to itself. She unzipped the bag in one sweeping movement, and then slipped it carefully off the hanger. She took a step back, holding her hand out to the dress like she was a game show hostess. â€Å"Well?† she asked breathlessly. I appraised it for a long moment, playing with her a bit. Her expression turned worried. â€Å"Ah,† I said, and I smiled, letting her relax. â€Å"I see.† â€Å"What do you think?† she demanded. It was my Anne of Green Gables vision all over again. â€Å"It's perfect, of course. Exactly right. You're a genius.† She grinned. â€Å"I know.† â€Å"Nineteen-eighteen?† I guessed. â€Å"More or less,† she said, nodding. â€Å"Some of it is my design, the train, the veil. . . .† She touched the white satin as she spoke. â€Å"The lace is vintage. Do you like it?† â€Å"It's beautiful. It's just right for him.† â€Å"But is it just right for you?† she insisted. â€Å"Yes, I think it is, Alice. I think it's just what I need. I know you'll do a great job with this . . . if you can keep yourself in check.† She beamed. â€Å"Can I see your dress?† I asked. She blinked, her face blank. â€Å"Didn't you order your bridesmaid dress at the same time? I wouldn't want my maid of honor to wear something off the rack.† I pretended to wince in horror. She threw her arms around my waist. â€Å"Thank you, Bella!† â€Å"How could you not see that one coming?† I teased, kissing her spiky hair. â€Å"Some psychic you are!† Alice danced back, and her face was bright with fresh enthusiasm. â€Å"I've got so much to do! Go play with Edward. I have to get to work.† She dashed out of the room, yelling, â€Å"Esme!† as she disappeared. I followed at my own pace. Edward was waiting for me in the hallway, leaning against the wood-paneled wall. â€Å"That was very, very nice of you,† he told me. â€Å"She seems happy,† I agreed. He touched my face; his eyes – too dark, it had been so long since he'd left me – searched my expression minutely. â€Å"Let's get out of here,† he suddenly suggested. â€Å"Let's go to our meadow.† It sounded very appealing. â€Å"I guess I don't have to hide out anymore, do I?† â€Å"No. The danger is behind us.† He was quiet, thoughtful, as he ran. The wind blew on my face, warmer now that the storm had really passed. The clouds covered the sky, the way they usually did. The meadow was a peaceful, happy place today. Patches of summer daisies interrupted the grass with splashes of white and yellow. I lay back, ignoring the slight dampness of the ground, and looked for pictures in the clouds. They were too even, too smooth. No pictures, just a soft, gray blanket. Edward lay next to me and held my hand. â€Å"August thirteenth?† he asked casually after a few minutes of comfortable silence. â€Å"That gives me a month till my birthday. I didn't want to cut it too close.† He sighed. â€Å"Esme is three years older than Carlisle – technically. Did you know that?† I shook my head. â€Å"It hasn't made any difference to them.† My voice was serene, a counterpoint to his anxiety. â€Å"My age is not really that important. Edward, I'm ready. I've chosen my life – now I want to start living it.† He stroked my hair. â€Å"The guest list veto?† â€Å"I don't care really, but I . . .† I hesitated, not wanting to explain this one. Best to get it over with. â€Å"I'm not sure if Alice would feel the need to invite . . . a few werewolves. I don't know if . . . Jake would feel like . . . like he should come. Like that's the right thing to do, or that I'd get my feelings hurt if he didn't. He shouldn't have to go through that.† Edward was quiet for a minute. I stared at the tips of the treetops, almost black against the light gray of the sky. Suddenly, Edward grabbed me around the waist and pulled me onto his chest. â€Å"Tell me why you're doing this, Bella. Why did you decide, now, to give Alice free reign?† I repeated for him the conversation I had with Charlie last night before I'd gone to see Jacob. â€Å"It wouldn't be fair to keep Charlie out of this,† I concluded. â€Å"And that means Rene and Phil. I might as well let Alice have her fun, too. Maybe itwill make the whole thing easier for Charlie if he gets his proper goodbye. Even if he thinks it's much too early, I wouldn't want to cheat him out of the chance to walk me down the aisle.† I grimaced at the words, then took another deep breath. â€Å"At least my mom and dad and my friends will know the best part of my choice, the most I'm allowed to tell them. They'll know I chose you, and they'll know we're together. They'll know I'm happy, wherever I am. I think that's the best I can do for them.† Edward held my face, searching it for a brief time. â€Å"Deal's off,† he said abruptly. â€Å"What?† I gasped. â€Å"You're backing out? No!† â€Å"I'm not backing out, Bella. I'll still keep my side of the bargain. But you're off the hook. Whatever you want, no strings attached.† â€Å"Why?† â€Å"Bella, I see what you're doing. You're trying to make everyone else happy. And I don't care about anyone else's feelings. I only need you to be happy. Don't worry about breaking the news to Alice. I'll take care of it. I promise she won't make you feel guilty.† â€Å"But I -â€Å" â€Å"No. We're doing this your way. Because my way doesn't work. I call you stubborn, but look at what I've done. I've clung with such idiotic obstinacy to my idea of what's best for you, though it's only hurt you. Hurt you so deeply, time and time again. I don't trust myself anymore. You can have happiness your way. My way is always wrong. So.† He shifted under me, squaring his shoulders. â€Å"We're doing it your way, Bella. Tonight. Today. The sooner the better. I'll speak to Carlisle. I was thinking that maybe if we gave you enough morphine, it wouldn't be so bad. It's worth a try.† He gritted his teeth. â€Å"Edward, no -â€Å" He put his finger to my lips. â€Å"Don't worry, Bella, love. I haven't forgotten the rest of your demands.† His hands were in my hair, his lips moving softly – but very seriously – against mine, before I realized what he was saying. What he was doing. There wasn't much time to act. If I waited too long, I wouldn't be able to remember why I needed to stop him. Already, I couldn't breathe right. My hands were gripping his arms, pulling myself tighter to him, my mouth glued to his and answering every unspoken question his asked. I tried to clear my head, to find a way to speak. He rolled gently, pressing me into the cool grass. Oh, never mind! my less noble side exulted. My head was full of the sweetness of his breath. No, no, no, I argued with myself. I shook my head, and his mouth moved to my neck, giving me a chance to breathe. â€Å"Stop, Edward. Wait.† My voice was as weak as my will. â€Å"Why?† he whispered into the hollow of my throat. I labored to put some resolve into my tone. â€Å"I don't want to do this now.† â€Å"Don't you?† he asked, a smile in his voice. He moved his lips back to mine and made speaking impossible. Heat coursed through my veins, burning where my skin touched his. I made myself focus. It took a great deal of effort just to force my hands to free themselves from his hair, to move them to his chest. But I did it. And then I shoved against him, trying to push him away. I could not succeed alone, but he responded as I knew he would. He pulled back a few inches to look at me, and his eyes did nothing to help my resolve. They were black fire. They smoldered. â€Å"Why?† he asked again, his voice low and rough. â€Å"I love you. I want you. Right now.† The butterflies in my stomach flooded my throat. He took advantage of my speechlessness. â€Å"Wait, wait,† I tried to say around his lips. â€Å"Not for me,† he murmured in disagreement. â€Å"Please?† I gasped. He groaned, and pushed himself away from me, rolling onto his back again. We both lay there for a minute, trying to slow our breathing. â€Å"Tell me why not, Bella,† he demanded. â€Å"This had better not be about me.† Everything in my world was about him. What a silly thing to expect. â€Å"Edward, this is very important to me. I am going to do this right.† â€Å"Who's definition of right?† â€Å"Mine.† He rolled onto his elbow and stared at me, his expression disapproving. â€Å"How are you going to do this right?† I took a deep breath. â€Å"Responsibly. Everything in the right order. I will not leave Charlie and Rene without the best resolution I can give them. I won't deny Alice her fun, if I'm having a wedding anyway. And I will tie myself to you in every human way, before I ask you to make me immortal. I'm following all the rules, Edward. Your soul is far, far too important to me to take chances with. You're not going to budge me on this.† â€Å"I'll bet I could,† he murmured, his eyes burning again. â€Å"But you wouldn't,† I said, trying to keep my voice level. â€Å"Not knowing that this is what I really need.† â€Å"You don't fight fair,† he accused. I grinned at him. â€Å"Never said I did.† He smiled back, wistful. â€Å"If you change your mind . . .† â€Å"You'll be the first to know,† I promised. The rain started to drip through the clouds just then, a few scattered drops that made faint thuds as they struck the grass. I glowered at the sky. â€Å"I'll get you home.† He brushed the tiny beads of water from my cheeks. â€Å"Rain's not the problem,† I grumbled. â€Å"It just means that it's time to go do something that will be very unpleasant and possibly even highly dangerous.† His eyes widened in alarm. â€Å"It's a good thing you're bulletproof.† I sighed. â€Å"I'm going to need that ring. It's time to tell Charlie.† He laughed at the expression on my face. â€Å"Highly dangerous,† he agreed. He laughed again and then reached into the pocket of his jeans. â€Å"But as least there's no need for a side trip.† He once again slid my ring into place on the third finger of my left hand. Where it would stay – conceivably for the rest of eternity.

Decision to drop atomic bomb Essay

The decision was made from the president that they were going to drop the bomb on Hiroshima and Nagasaki in August 6, 1945. They chose to drop the bomb because if they didn’t there would have been more casualties than necessary in the continued fighting in the Asian theater of the war . Dropping the atomic bombs on Hiroshima and Nagasaki during World War II, the president at that time, Harry S. Truman, made the right choice. The atomic bomb was definitely a political conflict for the United States and Japan. The event which initiated the ultimate bombing began with Pearl Harbor, December 7, 1941, according to History.com. When the A-bomb was dropped on Hiroshima, instantly â€Å"Little boy† destroyed 90% of the city, even though it exploded at an altitude of 580 meters. Since the city of Hiroshima only had 298 doctors and 270 of them died, this was rough for the citizens in Hiroshima since the people had no medical help. When they were looking for food and clothes and such it was very rare for them to find the materials they need. However in Nagasaki it was easy to get meds from the naval hospitals out there. Well in September in Hiroshima it was very hard for the people to heal faster because it was so cold and rainy outside for them to fully recover. According to Cacpeaceday. Before dropping the bombs, Japan was refusing to surrender, their emperor insisted on fighting on. Everyone thought that japan had lost but they didn’t know that they refused to surrender and kept fighting. So more and more American’s were dying. The US felt like if they don’t defeat japan soon that they will gain more advantage over Asia or even in japan. Japan ended up shortly surrendering after US dropped two atomic bombs in Hiroshima and Nagasaki, Japan was occupied by allied powers under the American general, MacArthur. Reference According to ibiblio.com pg. 24. http://cacpeaceday.wikispaces.com/3.+The+impact+and+short+term+effects+of+the+dropping+of+the+atomic+bombs U.S. Strategic Bombing Survey: The Effects of the Atomic Bombings of Hiroshima and Nagasaki June 1946

Bibliography

Bibliography As you put the finishing touches on your research paper or business report, youll want to begin compiling your bibliography. During the writing process, you will use the parenthetical citations as outlined in the APA style manual. For each source you cite, you will need to include it in your list of works cited at the end of the paper. Click Here For Our Recommended Site About Bibliographies! The Importance of Listing Sources Why are bibliographies so important, anyhow? Most of us throw them together hastily just before we print out our papers. However, they are often the most important part of your paperthe proof for each APA style citation, and the basis on which you built your paper. How to Compile Your Bibliography Creating your bibliography has never been easier than it is when using the APA writing style. You simply list the texts alphabetically, by authors last names. You include the title of the text, publication information, and page numbers used. Making Bibliographies Easier with Software You simply choose which type of publication you are entering, and the software provides the formatting. In fact, at the end of your paper, you can simply use the citations youve made to generate an instant, alphabetized bibliography! You wont believe how easy it has become to create a flawless bibliography in seconds.

Wild Bill Hickok - Gunfighter of the Wild West

Wild Bill Hickok - Gunfighter of the Wild West James Butler Hickok (May 27, 1837 - August 2, 1876), also known as Wild Bill Hickok was a legendary figure in the old west. He was known as a gunfighter and gambler who fought in the Civil War and was a scout for Custers Cavalry. He later became a lawman before settling down in Deadwood, South Dakota where he would soon meet his death.   Early Years James Hickok was born in Homer (todays Troy Grove), Illinois in 1837 to William Hickok and Polly Butler. Not much is known about his early education, though he was known as an excellent marksman. In 1855, Hickok left Illinois and the Jayhawkers, a vigilante group in Kansas. At that time, Bleeding Kansas was in the middle of tremendous violence as pro- and anti-slavery groups fought over control of the state. Jayhawkers were fighting for Kansas to become a free state, not allowing slavery in its borders. It was while Hickok was a Jayhawker that he first met Buffalo Bill Cody. He would work with him again in later years.   Pony Express Incidents In 1859, Hickok had joined the Pony Express, a mail service that delivered letters and packages from St. Joseph, Missouri to Sacramento, California. While delivering freight in 1860, Hickok was injured when he was attacked by a bear. After a fierce struggle that left Hickok gravely wounded, he was finally able to slit the bears throat. He was removed from duty and eventually sent to Rock Creek Station to work in the stables.   On July 12, 1861, an incident occurred that would begin Hickoks claim to fame.  While employed at the Rock Creek Pony Express Station in Nebraska he got into a gunfight with an employee looking to collect his pay. Wild Bill may have shot and killed McCanles and wounded two other men. He was acquitted at the trial. However, there is some question on the validity of the trial because he worked for the powerful Overland Stage Company. Civil War Scout With the start of the Civil War in April, 1861, Hickok joined the Union army. His name was listed as William Haycock at this time. He fought in the Battle of Wilsons Creek on August 10, 1861, acting as a scout for General Nathaniel Lyon, the first Union general to die in the war. The Union forces were slaughtered and the new general, Major Samuel Sturgis, led the retreat. He was discharged from the Union Army in September 1862. He spent the rest of war either acting as a scout, spy, or police detective in Springfield, Missouri.   Gaining a Reputation as a Fierce Gunfighter Hickok was part of the first recorded fast draw gunfight on July 1, 1865 in Springfield, Missouri. He fought with a former friend and gambling partner who had turned into a rival named Dave Tutt. There is a belief that part of the reason behind the rift in their friendship had to do with a woman they both liked. When Tutt called in a gambling debt that he said Hickok owed him, Hickok refused to pay the full amount saying that Tutt had it wrong. Tutt took Hickoks watch as collateral against the full amount. Hickok warned Tutt that he should not wear the watch or he would be shot. The next day, Hickok saw Tutt wearing the watch in the square in Springfield. Both men fired simultaneously, but only Hickok hit, killing Tutt. Hickok was tried and acquitted for this gunfight on the grounds of self defense. However, his reputation in the minds of those living in the east was settled when he was interviewed for Harpers New Monthly Magazine. In the story, it was stated that he had killed hundreds of men. While newspapers out west printed corrected versions, this cemented his reputation.   Life as a Lawman In the old west, the move from one on trial for murder to lawman was not that far. In 1867, Hickok began his career as a US Deputy Marshall at For Riley.  He acts as a scout for Custers 7th Calvary. His exploits are exaggerated by writers and he only adds to his own growing legend with tales of his own. In 1867, according to a story told by James WIlliam Buel in Life and Marvelous Adventures of Wild Bill, the Scout  (1880), Hickok was involved in a gunfight with four men in Jefferson County, Nebraska. He killed three of them and wounded the fourth, while only receiving a wound to his own shoulder.   In 1868, Hickok was attacked by a Cheyenne war party and injured. He was acting as a scout for the 10th Calvary.  He returned to Troy Hills to recover from the wound.  He then acted as a guide for Senator Wilsons tour of the plains. At the end of the job he received his famous ivory handled pistols from the Senator. In August, 1869, Hickok was elected to be the  Sheriff of Ellis County, Kansas. He wound up shooting two men while in office. They were seeking to gain fame by killing Wild Bill. On April 15, 1871, Hickok was made the marshal of Abilene, Kansas. While Marshal, he had dealings with a saloon owner named Phil Coe. On  October 5, 1871, Hickok was dealing with a violent crowd in the streets of Abilene when Coe fired two shots. Hickok tried to arrest Coe for shooting his pistols, when Coe turned his gun on Hickok. Hickok was able to get his shots of first and kill Coe. However, he also saw a figure approaching from the side and shot two more times, killing a man. Unfortunately, this was  Special Deputy Marshal Mike Williams who was trying to help him. This led to Hickoks being relieved of his duties as Marshal.   Wandering Lawman and Showman From 1871 to 1876, Hickok wandered around the old west, sometimes employed as a lawman. He also spent a year with Buffalo Bill Cody and Texas Jack Omohundro in a travelling show called Scouts of the Plains.   Marriage and Death Hickok decided to settle down on March 5, 1876 when he married Agnes Thatcher Lake, who owned a circus in Wyoming. The pair decided to move to Deadwood, South Dakota. Hickok left for a time to try and earn money by mining for gold in the Black Hills of South Dakota. According to her Martha Jane Cannary, a.k.a. Calamity Jane, became friends with Hickok around June 1876. She said that he spent the summer in Deadwood.   On August 2, 1876, Hickok was at the Nuttal   Manns Saloon in Deadwood where he was playing a game of poker. He was sitting with his back to the door when a gambler named Jack McCall came into the saloon and shot Hickok in the back of the head. Hickok was holding a pair of  black aces, black eights, and a jack of diamonds, forever to be known as a dead mans hand. McCalls motives are not completely clear, but Hickok might have upset him the day before.  According to McCall himself at his trial, he was avenging his brothers death who he said was killed by Hickok. Calamity Jane stated in her autobiography that is was she who first captured McCall after the murder: I at once started to look for the assassin [McCall] and found him at Shurdys butcher shop and grabbed a meat cleaver and made him throw up his hands, because through the excitement of hearing of Bills death having left my weapons on the post of my bed. However, he was acquitted at his initial miners trial. He was later rearrested and tried again, this being allowed because Deadwood was not a legitimate US town. McCall was found guilty and hanged in March, 1877.

Imply vs. Infer

Imply vs. Infer Imply vs. Infer Imply vs. Infer By Jacquelyn Landis If you have trouble choosing between imply and infer, you’re not alone. Many writers switch them even though they have distinct meanings. To imply is to suggest or express indirectly. To infer is to draw a conclusion. However, you’ll frequently see something like this: The news story inferred that the defendant was guilty. Even though some dictionaries support infer as a synonym for imply, the distinction is important. Without it, the meaning of the above example is unclear. Did the news story draw the conclusion that the defendant was guilty? Or did it simply suggest it? You really can’t tell for certain, can you? When you’re striving for clarity in writing, it’s critical to use the right words. In the case of imply and infer, it helps to remember that the speaker implies and the listener infers. Here are some quotations from newspapers: husband, Vitaly Stepanov, spoke with reporters and detailed the gravity of their situation. In it, Stepanova seemed to imply they feared for their safety, saying, If something happens to us, all of you should know, its not an (www.chicagotribune.com) if your tax returns are very classy, but not quite this classy? If you don’t release your returns, voters will infer that they’re not the very best tax returns. And if that’s all they know, they’ll infer that you’re in the (www.nytimes.com) at Duke University in North Carolina. Soft tissues are not preserved in fossils, so researchers have had to infer the details of dinosaur brains from the faint impressions the organs leave on the insides of fossilised skulls. (www.theguardian.com) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:75 Synonyms for â€Å"Angry†40 Fish IdiomsOne "L" or Two?

The Power of Green Party Essay Example | Topics and Well Written Essays - 2250 words

The Power of Green Party - Essay Example On a greater level, many political parties have been linked with chaos in the country, breakdown in systems that are of benefit to the ordinary citizens, as well as inadequate provision of social services to the citizens. Tracing its roots in 1990s, the party has indeed developed, despite the wrangles and conflicts of interests that might have entangled the process of development of the party. This party is keen on the traditions of the ‘Green politics’ and strongly adheres to social progressivism. In an attempt to understand the place of the Green party in UK, it is vital to note that the party is the largest party in UK, comprising of a number of divisions all over the country. Through the party, Caroline Lucas has emerged as a Member of Parliament, representing Bright Pavilion. Caroline is also the leader of the refined party, who leads the 147 groups of councils, both in England and Wales. Conversely, an understanding of the party’s prominence cannot be unders tood without putting into consideration the fact that, the party has managed to establish good relations with other parties and states, inclusive of Scotland and Ireland. It is almost obvious that it is only through good relations with other parties that a party thrives. ... By 1999, the party had gained momentum in an attempt to ‘sell’ its policies to the common citizens. In this case, the party saw election of two MPs, at that particular year. In the year 2000, the party managed to grab a seat in the House of Commons after the general election. This is an indication of how the party, not only gained popularity, but also was beginning to acquire a huge follow up and prominence in the country. In the contemporary setting the Green party enjoys great prominence in the country (Beetham & Weir, 1999, pp.53). This essay shall aim at evaluating the power of the Green party in Britain by highlighting its policies, and the willingness by its members to push for reforms in the country. 2.0. Body The principles of the Green Party have contributed greatly in the party’s ability to gain prominence in the Britain’s politics. Carter (2007, pp.99) indicates that the core values of Britain‘s Green Party, has led to the party being label ed as a novel and radical party, that is fit in the contemporary politics of the country. From an analysis of the party’s principles, it is obvious that the party is bound to attract a huge follow up on its side. On one angle, the Green Party considers the natural world being the major reason behind existence of the party, and that the human existence cannot exist independently of the natural existence. This is an interpretation of the fact that, the physical resources of a country must at all times be maintained and sustained, so as to survive in the future. In relation to the principle on maintaining sustainability of the environment, as some analysts would put it, the Green Party has claimed its power in the country

Micro Economic Essay Example | Topics and Well Written Essays - 750 words

Micro Economic - Essay Example The giant company then dominates the market. The author refers to a monopoly that arises from economies of scale as a natural monopoly (Mukherjee 333). If the average cost goes down over the whole range of demand, then one seller can offer the product at a lower cost per unit, and more effectively than multiple suppliers. The market may start with numerous sellers, but naturally ends up with one seller that can take advantage in the best way to decrease the average cost. Public utilities such as natural gas sellers, electricity distributers, and garbage collectors have natural monopoly inclinations. A market that experiences decrease in average costs is likely to lead to a natural monopoly. Monopoly may come up because of artificial legal barriers to new firms’ entrance to an industry. The law provides that no other organization can offer this service (Mukherjee 335). For instance, the law in India does not permit any other firm to supply Indian currency except the Reserve Bank. Government policies can be in different forms, though they all aim at limiting what a business can do, where particular products or prices become mandatory while others are illegalized. The ideal form of regulating monopoly may involve forcing a business to set equal prices to its marginal costs. Prohibitions may include anti-competitive agreements and referrals to the completion commission in which an agreement can be reached to correct the offending area of dispute. A company may dominate the market of a product if it totally controls the supply of raw materials. If it is a sole owner of the raw materials, it can keep new competitors out of the industry (Sandhu and Jain 308). A commodity of the same value can therefore not be manufactured to compete in the market. This will mean that the owner can utilize it to enjoy full power of monopoly. A patent may give an exclusive right to the patent holder to produce a given

Market segmentation and marketing strategy Essay

Market segmentation and marketing strategy - Essay Example Moreover with the contest over whether the UK ought to approve the euro as its fiscal unit still very much on the list of items, the magnetism of discovering plus developing prospects within England, Scotland, and Wales in addition to Northern Ireland is apparent. The UK arts community also benefits from the economic prop up from bodies like that of the Department for Culture, Media and Sport (DCMS), which plays it role in supporting of the music industry within Government. Throughout its associations with industries privileged also the trade associations, the DCMS works all the way through the Secretary of State's Music Industry environment to recognize what the Government can do to perk up its trade and industry performance. Beside this kind of high profile assistance with prospective for expansion, there are quite a few other features that craft the UK as an attractive market for operations. These consist of: Subsequently to a year subjugated by noteworthy development within the R&B, garage plus dance genres all through the 1990s, pop along with rock are presently experiencing an undeniable restoration within the UK in addition to Europe. Prejudiced by the triumph of realism TV series like the Pop Idol also the BBC's Fame Academy, and the increasing passage in celebrity alert newsstand magazines, the UK pop manufacturers are banking in on the improved audience interest with a flood of solo artists and group acts, mainly marketed towards younger listeners. The enormously fashionable "contrived" pop action like the Girls Aloud plus Pop Idol 2002 winner Will Young might not be domestic names inside North America, however have topped the grid in the UK following grave television promotion These years the UK market is conquered by the "Big Five" marketable labels: worldwide, EMI, Warner, Sony/Columbia and BMG, which reciprocally differentiate just about 75% of record sales inside the world market plus 79% of the European market. The remaining 20-25% of sales comes up to from autonomous labels, which for the most division symbolize budding talent exterior to the ordinary. However even going just beneath typical radar discloses loads of artists who have preserved flourishing profiles within the UK for lots of years. The United Kingdom is a beyond doubt multicultural country, and this is imitated within the assortment of performances, venues plus celebrations on proffer both in main cities and minor centers. This eagerness for a variety of genres of music is what creates the UK to be such an imperative country for non conventional artists to stopover and split into. A progressively growing concentration within all

Payment for Ecological Services Lijiang, China Essay

Payment for Ecological Services Lijiang, China - Essay Example The major upper hand with the PES is hinged on its ability to offer short-term benefits that encourages conservation behavior. This prompts and facilitates collaborative participation of the residents in the management of the ecosystem and not being its worst enemy. In the region of Lijiang China, fundamental changes have been effected that include banishment on the inspection of fishing, poaching, hunting and a reduced potential threat upon the well being of the ecosystem. Pagiola, S. & Platais, G. (2003). To enhance sustainable Ecological and Environmental services, the PES scheme in Lijiang China has put more emphasis on comprehending the interlocks between human activities; mainly farming around the Lashihai Lake and the management of the biodiversity in terms of migratory bird's population and the preservation or improvement of water quality for landscape use in Lijiang old town. Rosales, M., & Ruis, J. P. (2004). Since Agriculture is the main activity dependent upon by inhabitants who live around Lashishi Nature reserve. Agriculture and livestock therefore constitutes for more than 70% of the entire economic system around this region. This has also been viewed as a major detriment that has greatly hampered and deteriorated the water flows into the lake. Rosales, M., & Ruis, J. P. (2004). ... (2003). Intercropping A mixed system of crops and fruits is already practiced in some areas around the Lashihai Nature Reserve, and thus can be further encouraged. To increase farmers' profits, one could also encourage the introduction of livestock husbandry, which should reduce the dependence on chemical fertilizers. Rosales, M., & Ruis, J. P. (2004). Furthermore, in the last scenario, fodder crops intercropped under fruits may help reduce cost of feedstuff used, thus further increasing the attractiveness of this development scenario for individual farmers. One limitation of the model is that it assumes stable prices for the crops, even though, as shown in the figure below, there are some variations. Furthermore, in near the future prices of grain will slightly increase due to the limited cultivated land. Pagiola, S. & Platais, G. (2003). Changing farming Techniques around the lake The chief reason of changing the agricultural practices of farmers around the lake, however, is not to increase their profits, but rather to decrease the impacts that their activities have on the water quality of the lake - and, in turn, on the tourist city of Lijiang. It is thus obligatory to comprehend the stalemate in terms of agricultural production, application of chemical inputs, and water quality in the lake. Pagiola, S. & Platais, G. (2003). Evaluating of the current production data for the region, it appears that current agricultural sector in the Lashihai Nature Reserve is operating underneath competent levels. Pagiola, S. & Platais, G. (2003). Above all, the production of crops are low, even compared to the run of the mill for China, which compares aggregate production per hectare in the Lashihai Nature Reserve to the average for China for selected crops. The

Trade unions in the work place can only have a negative impact on Essay

Trade unions in the work place can only have a negative impact on productivity - Essay Example In 1932 when middle class males won the right to vote in Great Britain all the reformation started. Workers formed societies and in due course it was called trade unions. The aim of trade unions was to fight for better working conditions and better pay as a result changes were also brought to the working conditions such as 10 hour work days, child labour laws and required school. Therefore, a trade union is an organization which was formed to promote and protect the interests of a collection of workers. Often it was found that the interest of the trade union and the companies or factories had clashes that result in less productivity. This paper aims to provide information on how trade unions have had an impact on productivity. From the initial stages of its formation trade unions are the workers' representative when deciding on the wages or working conditions with employers and/or governments. The status of trade union varies for country to country or state to state. While in some countries trade unions possess substantial freedom, from the right to Freedom of Association, to public demonstrations and active protest against political opponents such as strikes, in other countries it is totally opposite. In these countries the trade unions are actively suppressed by political or military rules, with little or no freedoms. Besides, in these countries the prospect of violence or even death is high. ... In every country these unions are further divided into "locals", and are often united in national federations. These federations themselves will affiliate with Internationals, such as the International Trade Union Confederation. Over the last few decades, trade unions have developed into a number of forms propagandize by differing political and economic regimes. The main aims, objectives and activities of trade unions vary but by and large can be categorized as follows: Trade unions in the early days, such as the Friendly Societies, often offered a number of benefits to insure members against unemployment, ill health, old age and funeral expenses. Friendly Societies was formed in 1881 under the Trade Union Act, the Registrar of Friendly Societies was in charge for registering industrial bodies as well as trade unions in the state of New South Wales. Similarly, in many industrialized countries, these functions have been taken up by the state. In addition, the provision of professional training, legal advice, and representation for members still remain among the main benefits of trade union membership. The second and one of the most important aims of trade union is that they are able to operate openly, are legal bodies and are recognised by employers, they may negotiate with employers over wages and working conditions. When their demands are not met, trade unions may organize strikes or resistance to lockouts if their particular goals are not agreed by the authorities. Trade unions may also encourage legislation favourable to the interests of their members or workers as a whole. They may also go to the extent of

Payment for Ecological Services Lijiang, China Essay

Payment for Ecological Services Lijiang, China - Essay Example The major upper hand with the PES is hinged on its ability to offer short-term benefits that encourages conservation behavior. This prompts and facilitates collaborative participation of the residents in the management of the ecosystem and not being its worst enemy. In the region of Lijiang China, fundamental changes have been effected that include banishment on the inspection of fishing, poaching, hunting and a reduced potential threat upon the well being of the ecosystem. Pagiola, S. & Platais, G. (2003). To enhance sustainable Ecological and Environmental services, the PES scheme in Lijiang China has put more emphasis on comprehending the interlocks between human activities; mainly farming around the Lashihai Lake and the management of the biodiversity in terms of migratory bird's population and the preservation or improvement of water quality for landscape use in Lijiang old town. Rosales, M., & Ruis, J. P. (2004). Since Agriculture is the main activity dependent upon by inhabitants who live around Lashishi Nature reserve. Agriculture and livestock therefore constitutes for more than 70% of the entire economic system around this region. This has also been viewed as a major detriment that has greatly hampered and deteriorated the water flows into the lake. Rosales, M., & Ruis, J. P. (2004). ... (2003). Intercropping A mixed system of crops and fruits is already practiced in some areas around the Lashihai Nature Reserve, and thus can be further encouraged. To increase farmers' profits, one could also encourage the introduction of livestock husbandry, which should reduce the dependence on chemical fertilizers. Rosales, M., & Ruis, J. P. (2004). Furthermore, in the last scenario, fodder crops intercropped under fruits may help reduce cost of feedstuff used, thus further increasing the attractiveness of this development scenario for individual farmers. One limitation of the model is that it assumes stable prices for the crops, even though, as shown in the figure below, there are some variations. Furthermore, in near the future prices of grain will slightly increase due to the limited cultivated land. Pagiola, S. & Platais, G. (2003). Changing farming Techniques around the lake The chief reason of changing the agricultural practices of farmers around the lake, however, is not to increase their profits, but rather to decrease the impacts that their activities have on the water quality of the lake - and, in turn, on the tourist city of Lijiang. It is thus obligatory to comprehend the stalemate in terms of agricultural production, application of chemical inputs, and water quality in the lake. Pagiola, S. & Platais, G. (2003). Evaluating of the current production data for the region, it appears that current agricultural sector in the Lashihai Nature Reserve is operating underneath competent levels. Pagiola, S. & Platais, G. (2003). Above all, the production of crops are low, even compared to the run of the mill for China, which compares aggregate production per hectare in the Lashihai Nature Reserve to the average for China for selected crops. The

Air Traffic Management Paper Essay Example | Topics and Well Written Essays - 750 words

Air Traffic Management Paper - Essay Example The law puts in place common necessities to ensure that air transport services are provided in a safe, efficient, incessant, and interoperable basis in all communities. It initiates a harmonized system to certify pilots and establishes rules for assigning service providers (Haanappel, 2003). The national supervisory systems must ensure suitable supervision of the pertaining of the rule, especially in line with the requirements of the regulation. Common requirements for air navigation provisions must include: Operational and technical suitability and competencies, processes and systems for security and quality administration, quality of services, reporting systems, insurance and liability. This act seeks to increase the capacity of air traffic control, enhance the addition of military systems into the association of air traffic control, and to make it possible to introduce new technology. According to this act, in order to support plans both on a regional and on the functional airspace level, the air traffic administration network functions will permit maximum use of airspace and see to it that airspace users can run preferred routes, while allowing optimum access to air navigation and airspace services. The Air Commerce Act of 1926 gave a responsibility to the Commerce Department to issue and enforce air traffic rules, certify aircraft, license pilots, establish airways, and operate grants for air navigation (Haanappel, 2003). These are slope indicators that usually entail a single light unit reflecting a two-color visual arrival path into the ultimate approach surface upon which the runaway indicator is established. The on glide route sign is a steady white light, with the red light slightly below the glide route. If the aircraft alights further below the glide route, the red light pulsates first. The rate of pulsating increases as the aircraft moves below or further than the glide

Direct discrimination Essay Example for Free

Direct discrimination Essay Direct discrimination is intended by an individual usually due to a person’s background, culture, personality, race, disability, gender, religion, belief, sexual orientation, age. Indirect discrimination refers to applying a provision, criterion or practice which disadvantages people of a particular group. Direct discrimination may occur in a care home by a service provider only supporting a female, only support someone of their own culture and refuse to give personal care to males or not include everyone in a group activity. Indirect discrimination may occur in a way whereby a service provider is thinking everyone drinks tea so only offer tea, by giving a service user a shower daily but not offering a bath or see if they would prefer just a wash or not making reasonable adjustment which can exclude individuals with disabilities. By supporting an individual’s diversity by recognising their differences and valuing them and their individuality, by supporting individuals equality, treating a person equally, by including them in all group activities and encouraging individuals to express their views and opinions, by not treating anyone differently due to their background, ethnicity, culture, race, age, sexual orientation, personality, disability, religion, beliefs and gender and overall promoting good practice and prevent/stop the likelihood of abuse. When we work in an inclusive way we are openly communicating with people by, getting to know what their preferences are and building trust. When a person has someone they trust, they become less of a victim, less likely to be discriminated against. Discrimination can be challenged in adult social care settings by providing the appropriate training to make everyone aware of how to prevent and control discrimination.

Experimental Case Study On Pond Ash Replacement Engineering Essay

Experimental Case Study On Pond Ash Replacement Engineering Essay Abstract This research studies the potential of using Pond ash from Deepnagar Thermal Power Plant, Bhusawal, Dist. Jalgaon, as a part replacement with sand in plaster mortar. Pond ash is rarely used in concrete due to its inactive pozzolanic reaction may be used as a fine aggregate in mortar mix used for plastering purpose, improves the quality of plastered surface in terms of strength and durability. When pond ash was used at a 20% replacement of sand to make mortar mix, produced higher percentage compressive strength as well as a higher development rate than those of the traditional cement sand mortar mix. As a result of the compressive strengths, it was concluded that pond ash could be used as a good replacement material in mortar. It is proposed to perform some field and laboratory experiments on different mix proportions of pond ash and plaster sand and to compare the results with traditional plaster mortar. The cubical specimens were tested to determine compressive strength. The Soundn ess test is performed to know the amount of expansion after the setting time. With the help of Davel abrasion test, it is possible to relatively compare the abrasion values of the different proportions of the plaster mortar cubes. In the investigation some field and laboratory experiments on different mix proportions of pond ash and plaster sand are done and the results are compared with traditional cement-sand plaster mortar. Due to Pond Ash replacement, the initial strength gaining process is quite slow but in later stages it gains very good strength as compare to traditional mortar mixes. Workability of mortar mix is increased due to addition of pond ash, which will result in the reduced w/c ratio. Change in the volume of hardened mortar is very less due to addition of pond ash, which results less occurrence of surface cracks. Keywords- Mortar, Pond Ash, Pozzolonic. 1. INTRODUCTION 1.1 General Pond ash is the waste product from most of the thermal power plants in India. The fly ash gets mixed with bottom ash and disposed off in large pond dykes as slurry. Pond ash contains relatively coarse particles. The huge amount of pond ash accumulated around the thermal power stations is still posing threat to environment. The utilization of pond ash as a building material is one of the possible way of its sustainable management. In the present study, an attempt is made to ascertain the possibility of using the pond ash as a replacement of sand in plaster mortar. Origin of Pond Ash Pond ash is the waste product from most of thermal power plants in India. The fly ash gets mixed with bottom ash and disposed off in large pond or dykes as slurry. Pond ash contains relatively coarse particles. As Pond ash is being produced at an alarming rate, efforts are required to safely dispose it and if possible find ways of utilizing it. Necessity of Pond Ash Management It is estimated that by the end of tenth planned period an additional 124000 Mega Watt (MW) of power sector expansion will require in India to meet the raising demands of energy. So the quantum of Pond ash generation will increase in future. It has warranted the scientific as well as industrial community to initiates research and development work for finding innovative use and safe disposal of Pond ash so that instead of a waste product, the pond ash can be utilized in large quantities in various engineering works. The ash produced in thermal power plants can cause all three environmental risks air, surface water and ground water pollution. Air pollution is caused by direct emissions of toxic gases from the power plants as well as wind blown ash dust from ash ponds. The air borne dust can fall in surface water system or soil and may contaminate the water/soil system. The wet system of disposal in most power plants causes discharge of particulate of ash directly into the nearby surfa ce water system. [2] Sources of Pond Ash in India In India as coal based Thermal Power Plant has contributes to 75% to the total power generation. The coal reserves of the country is predominately of lower grade of non-cooking and as a result the quantity of ash produced will also increase. The Indian coal on an average has 35% ash and this is one of the prime factors which lead to increase ash production. Hence, ash utilization is a problem for the country. The Indian Thermal power plant uses high ash and inferior quality non-cooking coal. Present Indias Thermal installed capacity to an estimate is 1, 00,000 MW and coal consumption for Thermal power generation required is 300 million MT every year. Use of coal brings many problems, primarily due to huge amount of ash, which is produced by-product of the process of power generation. Out of total ash produced, fly ash contributes to small percentage, majority being pond ash and bottom ash. Environmental Consideration The ash produced in thermal power plants can cause all three environmental risks air, surface water and ground water pollution. Air pollution is caused by direct emissions of toxic gases from the power plants as well as wind blown ash dust from ash ponds. The air borne dust can fall in surface water system or soil and may contaminate the water/soil system. The wet system of disposal in most power plants causes discharge of particulate of ash directly into the nearby surface water system. The long storage of ash in the ponds under wet condition and humid climate can cause leaching of toxic metals from ash and contaminate the underlying soil and ultimately the ground water system. Kumar [2] 1.6 Existing Use of Pond Ash The literature available specifically on the use of pond ash is scarce. However in general the fly ash has lot of potential for its sustainable use. The use of fly ash in the construction of road and embankment has been successfully demonstrated in the country. The Ministry of Surface Transport (MOST) and Central Public Works Department (CPWD) have accepted the use of fly ash and have executed many projects. The fly ash can be utilized in cement concrete and mortar as an ingredient / partial replacement of cement and sand. The replacement of OPC may vary from 15 to 35 % or even higher percentage in mass concrete. BIS: 456 [5] The pond ash is also utilized in manufacturing of Light Weight Aerated Concrete (LWAC) products such as blocks, panels, reinforced slab, etc, which are much lighter than conventional materials. The bulk density of product ranges from 500kg/cum to 1800kg/cum, depending upon reinforcement. The use of block in housing construction can results nearly40 % reduction i n dead weight, 50 % saving in construction time and about 80 % saving in consumption of mortar in comparison to conventional brick work. The fly ash (90-95%) mixed with OPC (5-10%), along with the water make the flow able fill material termed as Controlled Low Strength Material (CLSM), which can use in the restricted areas where placing and compaction is very difficult such as narrow trenches, utilities structure like mines, tunnels, tanks and trenches in road pavement cut. The use of pond ash in mine fill material is one of the possible alternatives to be considered by various agencies. The optimum utilization of pond ash through mine void filling by High Concentrated Slurry Disposal (HSDS) system may prove a plausible solution of pond ash management. The use of fly ash in agriculture applications has been well demonstrated and is gaining momentum in the agriculture sector of country. This is picking up in Karnataka, West Bengal and Madhya Pradesh and for wasteland reclamation in U ttar Pradesh. [5] Overview of the Project In this investigation partial replacement of sand by pond ash in plaster mortar is attempted. It is possible to use pond ash as fine aggregate without compromising on strength and durability. This study opens up a major avenue for the utilization of pond ash. Studies are done on pond ash sample from Deep Nagar Thermal Power Plant, Bhusawal, Dist. Jalgaon. The large scale utilization of Pond Ash would be possible and this will become major contributing factor for reducing pollution. Sand, precious natural resources, is becoming scarce and quarrying of this has been restricted in many states in India, this has made to look for the possibility for partial replacement of sand by Pond ash. It is proposed to perform some field and laboratory experiments on different mix proportions of pond ash and plaster sand and to compare the results with traditional plaster mortar. The flow diagram in figure-1, shows the detail procedure. Figure 1: Overview of Experimental Programme 2. POND ASH IN PLASTER MORTAR 2.1 Proportioning of Mortar The experimental programme utilizes the ponded ash from DeepNagar Thermal Power Plant and tests were conducted in field as well as in laboratory. The mortar mixes were considered at pond ash replacement percentage of 0, 20, 25, and 30 and with mix proportions of cement: pond ash: sand and additional proportion of cement: fly ash: sand. Hand mixing, with volume batching was done. [1], [9] Proportion % Replace ment Cement Pond ash Replacement sand W/C Ratio P-1 5 1 0.25 4.75 1.10 P-2 10 1 0.50 4.50 1.10 P-3 15 1 0.75 4.25 1.10 P-4 20 1 1.00 4 1.10 P-5 25 1 1.25 3.75 1.10 P-6 30 1 1.50 3.50 1.10 P-7 0 1 0 5 1.10Table 1: Different Proportion of Mortar Mixes 2.2 Plastering Process The surface to be plastered was cleaned and freed from dust, loose material, oil, grease, mortar dropping, sticking of foreign matter, trace of algae, etc. Raking of joint was carried out along with masonry and checked out thoroughly so as to receive good key. The plaster was provided in two coats. Thickness of undercoat was 15mm and balanced in the second finishing coat. The second coat was of 10 mm. The under coat was allowed to dry and shrink before applying the second coat of plaster. After a suitable time interval (After 2 days) the second coat was applied. [7], [8]. Figure -2 show different patches of plaster. Figure 2: Plastering Process on Brick Wall 2.3 Compression Test The compression test has been carried out on specimens cubical in shape. The cube specimen is of the size 7.07 x 7.07 x 7.07 cm. Three specimen samples for all proportions are prepared. Universal testing machine (UTM) of 400 kN capacity was used in testing the mixes. Figure 3: Compression Test Sample-Before and After Deformation The mortar was filled into the mould in three layers approximately. Each layer was compacted by hand. After the top layer compacted, the surface of the mortar was finished with the top mould, using a trowel. The test specimens were submerged in the water for 7 and 28 days. Universal testing machine (UTM) of 400 Kilo Newton (kN) capacity was used in testing the mixes. Compression test was carried out for 7 day and 28days strength for the different proposed proportions are shown in the Table 2. SN Propor tion P.A. Replacement 7 day Comp. Strength 28day Comp. Strength 1 P-1 5% 3.31 7.68 2 P-2 10% 4.11 8.79 3 P-3 15% 4.91 9.89 4 P-4 20% 5.27 11.00 5 P-5 25% 5.87 10.92 6 P-6 30% 5.04 10.23 7 P-7 0% 2.51 6.57Table 2. Compression Test Results of Pond Ash Mortar Specimens Figure given below shows the graph of Percentage Pond Ash Replacement v/s 7 and 28 Days Compressive Strength. Figure 4: Percentage Pond Ash Replacement v/s 7 and 28 Days Compressive Strength. 2.4 Soundness Test Using Le-Chateliers Apparatus The mortar after preparation is liable to expand after the setting action is complete. It is one of the causes of cracking of plaster mortar. The Soundness test is, therefore, performed to know the amount of expansion after the setting time. [6] Table 3 shows Expansion of the mortar for different proportions. 2.5 Davel Abrasion Test This research work does not deal with the coarse aggregate as the coarse aggregate is not the constituent material for the mortar. But with the help of this test, the abrasion values of the different proportions of the plaster mortar cubes can be relatively compared. The abrasion value determined should not be more than 16 % for the concrete aggregates. Table 4 gives Davel Abrasion Test Results for different mortar mixes. SN Propor tions % Replt Final Exp. (mm) Initial Exp. (mm) Total Exp. (mm) 1 P-1 5 13 11 2 2 P-2 10 14 11 3 3 P-3 15 13 10 3 4 P-4 20 14 11 3 5 P-5 25 15 12 3 6 P-6 30 13 11 2 7 P-7 0 15 11 4Figure 5: Soundness Test Using Le-Chateliers Apparatus Table 3: Expansion for different Mortar Mixes. SN Proportions % Replt Initial Wt. of Cube (kg) Crush passing thr. sieve Abrn Value 1 1 5 0.786 0.11 13.75 2 2 10 0.786 0.10 12.75 3 3 15 0.796 0.10 12.5 4 4 20 0.786 0.094 12 5 5 25 0.786 0.098 12.5 6 6 30 0.796 0.10 12 7 7 0 0.785 0.12 15 Table 4: Davel Abrasion Test Results 3. CONCLUSION From the experimental results on the replacement of Pond Ash as Replacement with Sand in Plaster Mortar, the conclusions can be drawn as, the use of Pond Ash as part replacement for sand in plaster mortar gives higher compressive strength than traditional mortar mixes. Part replacement with 20 % Pond Ash in mortar, gives higher compressive strength then the other percentage replacements (0%,5%, 10%, 15%, 25% 30%), when tested for 28 days compressive strength. Due to Pond Ash replacement, the initial strength gaining process is quite slow but in later stages it gains very good strength as compare to traditional mortar mixes. The problem of disposing pond ash can is reduced by utilizing it in large quantity in various engineering work. In the present study, the possibility of using a locally available fine grained pond ash as a replacement of sand in plaster mortar has been tested and analyzed. This study opens up a major avenue for the utilization of pond ash. The large scale utilization of Pond Ash would be possible and this will become major contributing factor for reducing pollution. 4. REFRENCES [1] A.M. Pandey, L.M. Gupta, Proportions of concrete ingredients and their significance in compressive strength Indian Concrete Journal, Vol.81, June 2007, pp.15-27 [2] Kumar (2004), Dr Virender Kumar Compaction and Permeability Study of Pond Ash Amended with Locally Available Soil and Hardening Agent. Journal of The Institution of Engineers (India), Vol.85, May2004, pp 31-35. [3] Chai Cheerarot (2003), Chai Jaturapitakkul and Raungrut Cheerarot. Development of Bottom Ash as Pozzolanic Material. Journal of Material in Civil Engineering, Vol. 15, No. 1, January/February 2003, pp.48-53 [4] S.K.Sekar, P.Devdas, U.John, Performance of Fly ash Concrete, New Building Material and Construction World, Volume-81, No.06, July-2003, pp.46. [5] FAUP (2005), Fly Ash Utilization ProgrammeFly Ash Management in India: An Integrated Approach , Proceeding of Fly Ash, India-2005, International Congress, Dec. 2005, Convention Hall, Hotel Ashok, New Delhi, India. [6] BIS 383 (1970), Specification for Coarse and Fine Aggregate from natural Sources for Concrete (Second Revision), Bureau of Indian Standards. Manak Bhavan, 9, Bahadur Shah Zafar Marg IN-New Delhi 110002. [7] BIS 1661 (1972), Code of Practice for Application of Cement and Cement Plaster Finishes, Bureau of Indian Standards. Manak Bhavan, 9, Bahadur Shah Zafar Marg IN-New Delhi 110002. [8] BIS 2402 (1963), Code of Practice for External Rendered Finishes, Bureau of Indian Standards. Manak Bhavan, 9, Bahadur Shah Zafar Marg IN-New Delhi 110002. [9] BS 5390:1976, Code of Practice for Stone Masonry, BSI British Standards, Customer Services, 389, Chiswick High Road, London, W4 4AL, United Kingdom.

Deliberate Alienation: Surrealism and Magical Realism Critical thinking

Deliberate Alienation: Surrealism and Magical Realism Critical thinking is a terrible thing. At least, that seems to be a popular opinion. We live in an age where people are willing to look to anyone but themselves for advice on what they should think. Rather than figure out what their own opinions are, they trust the thinly-veiled slant of the television newscasters, the politics-masquerading-as-reporting of magazines like Time and Newsweek. There are fashion shows and magazines that tell you what you think is stylish. Children in grade school and high school are actually discouraged from thinking differently from their peers or from their teachers. Even television commercials or assigned readings in school that encourage positive behavior are only promoting this phenomenon of mental laziness: whether people are told to think good things or told to think bad things is unimportant; either way they're still not doing their own thinking. Lest we become a culture of zombies, it seems important somehow to stop this disturbing trend. But how to combat this kind of apathy? Any appeal to the brain-dead must require them to use that very organ which they are allowing to atrophy. Perhaps some shock therapy is in order. There's a reason our language contains the phrase "to slap some sense into" someone. I propose that the best way to cure such mental apathy is to attack it. By presenting the individual with an apparent reality which contradicts or prevents what s/he is familiar or comfortable with, one would force him/her to spend the necessary cognitive effort to correct or reconcile the discrepancy, or risk existing in an utterly absurd, impossible, and nonsensical world. Purposely inducing cognitive dissonance may be the best... ...e Old Man and the Wormhole." Available online: http://justice.loyola.edu/~mcoffey/ce/wormhole.html , May 9, 2000. Beckett, Samuel. Waiting For Godot. (New York: Grove Press, 1956.) Borges, Jorge Luis. Ficciones. (New York: Grove Press, 1962.) Garcà ­a Mà  rquez, Gabriel, trans. Gregory Rabassa. One Hundred Years of Solitude. (New York: Harper & Row, 1998.) Magritte, Renà ©. Painting: Le Prà ªtre Marià © (The Married Priest). 1961. Available online: http://www.magritte.com/3_detail.cfm?ID=253 , May 9, 2000. O'Brien, Dan. "Borges Rides the Cyclone." In Ketchin, Susan, and Neil Giordano, eds. 25 and Under/Fiction. (New York: W. W. Norton and Company, 1997.) Sartre, Jean-Paul, trans. S. W. Allen. Black Orpheus. (Paris: Prà ©sence Africaine, 1948.) Sartre, Jean-Paul, trans. Lloyd Alexander. The Wall. (New York: New Directions Publishing Corporation, 1975.)

Explain the Main Difficulties That are Faced During Overseas Study Essay

As Australian universities have obtained popularity in the worldwide zone, the number of overseas students has been increased progressively. Accompanying with the overseas study trend, numerous difficulties that are faced during the overseas study appeared. To be specified, the term â€Å"overseas study† in this essay can be defined as students from those non-English speaking countries, especially Asian countries, receive the tertiary education in Australian universities. There are many difficulties can be encountered during the overseas study, some of which are the barrier of language, the new mode of education and the difference of culture. Firstly, the general problem in the overseas study is the language barrier. Although the language abilities of overseas students have been tested and verified by the language tests such as IELTS or TOEFL, there are still some obstacles in the English usage for academic purpose and daily communication. For instance, on campus lectures, tutorials, consultations and discussions are normally conducted in English, so there can be a huge number of technical terms that have never been heard by those international students. It may cause inaccurate understanding of some certain problems. The fast-talking and the use of slang during off campus everyday life such as the purchase of food, clothes and other necessities can also make a confusing. Therefore, academic or special usage of English can lead to some trouble in understanding as the incomprehension of English usage of those overseas students. The second difficulty that can be faced during the overseas study is completely different mode of learning. As differences of education widely exist among countries and also the gap between elementary education and tertiary education is generally concerned, overseas students will face two huge changes while receiving education abroad. To give an example, in many Asian countries, the study style before college is more like being driven or in another word, passive, whereas the tertiary education undertaken in Australian universities is more inclined to an independent process. As a consequence, the lack of motivation and automaticity can be shown on some overseas students that the education of those students may not be continued. Thirdly, the difference of culture is considered as one of the main difficulties that can be faced during overseas study. Culture varies from country to country, and the culture difference between Asian countries and Australia is tremendous. The hard adaption of culture difference should be made. For example, the food culture, the clothing culture and the religious culture can be quite different. A lot of Asian students used to have lunch as the main meal, however, in Australia, supper is regarded as the main meal. Hence, overseas study can be hard when spending time and energy on making adaption of these differences. In conclusion, the three main difficulties that are faced during the overseas study are the barrier of language due to the incomprehension of some specific terms and usage in English; the entirely different way of learning which depends on the independence; the huge difference of disparate culture which can be hard to be adapted. Of the three difficulties, the culture difference is the toughest because it is hard for an international student to adjust himself from a background to a wholly unlike one.

Is Deception ever Justified Essay

There are many points of view on the justification of deception. Some argue that deception is never something that should be used, or accepted in society. People sometimes force themselves to tell the truth even in situations where it can cause more problems than a lie. This can be viewed as the right thing to do because the general norm in society is to always tell the truth. And even though on the outside we all say that we are honest and truthful people, deep down we all lie every now and then. Whether it be to get out of a sticky situation or to prevent an overall worse outcome. As human beings we tend to strive for perfection, and part of being perfect means we are honest. Honesty is something that everyone possesses, but it is not something that we all use in general. People should not strive for perfection because the truth is, none of us are perfect and none of us can ever be completely honest one hundred percent of the time. Some of us have to lie it’s part of our brain that just wants to do what is best for you and the people around you, whether it is telling the truth or a lie. Deception can be justified because it is the higher ethical choice for us to lie for the benefit of ourselves or others, and it can be highly beneficial to tell a lie than expose a harmful truth. It is commonly the higher ethical choice for someone to stray from the truth to benefit themselves or others because most of the time the truth can mean bad things and as people we try to avoid those bad things. It can be said that it is wrong to lie just because you are trying to get yourself or others out of trouble. In some cases this is true, for example if someone commits a felony and truly deserves justice.

Culture Is Pervasive in All Marketing Activities Essay

It is a widely accepted tenet of marketing that consumers are not homogenous and that their specific tastes, characteristics and desires will influence their response to marketing activities and advertising (Jeannet and Hennessey, 2004; Kotler and Keller, 2006, p. 52). At the same time, it is also accepted that consumers in different cultures tend to have different demographic profiles, lifestyles, values and economic priorities (Yucelt, 2000, p. 59). As a result, it is clear that consumers in different cultures are very likely to have different needs and responses to marketing and advertising. This in turn implies that culture will have a pervasive impact in influencing marketing activities, and businesses will have to take account of cultural factors if they are to successfully advertise to consumers in different cultures. This piece will critically review the extent to which culture is pervasive in all marketing activities; particularly in the creation and implementation of advertising strategies, and the implications for marketing and advertising activity. Culture is pervasive in all marketing activities Not only is this argument supported by the theory, but it has also been strongly supported by the empirical evidence. For example, studies of marketing in the European Union, which is generally seen as a single market, have shown that â€Å"national differences are more important than similarities when marketers are planning to approach the European consumers† (Yucelt, 2000, p. 59). These differences become even stronger in other contexts such as Asia. In particular, the response to television, radio, newspaper and magazine advertising has all been shown to be influenced by cultural factors, and all of these factors can have an influence on the strategies used by companies to market and advertise their products. Given the significant impact of these differences, it is hardly surprising that studies have looked to use cultural frameworks to analyse the impact of culture on marketing, with Hofstede’s (1980, p. 1) cultural values being one of the most widely used concepts. In particular, research by Murphy and Scharl (2007, p. 97) has shown that Hofstede’s dimensions of individualism and masculinity strongly related to how innovative products and the marketing and advertising of said products is received. This finding is specifically applied to the online setting, producing the argument that â€Å"in countries with strong cultural values of masculinity and collectivism, international business managers should consider paying homage to local domain names for web site and email addresses† in order to reach customers in that country more effectively (Murphy and Scharl, 2007, p. 97). This implies that not only is culture an important factor in marketing activities and advertising, but that specific cultural factors can have specific impacts on a given marketing campaign or advertising strategy. These specific impacts can be even more important in the case of multinational corporations and their subsidiaries. In particular, they raise the question of how multinational corporations and their subsidiaries should best market and advertise their offerings across a range of environmental contexts. The question that is often raised in the literature is how best for these companies to achieve their global vision, whilst also paying attention to cultural factors in the target market and remaining responsive to local environmental conditions. According to a study by Boojihawon et al (2007, p. 549) the majority of successful multinational companies tend to strike a balance between these two factors, attempting to create a sound global strategy whilst also using entrepreneurial behaviours and management practices to encourage local cultural responsibility in their subsidiaries and advertising strategies. Despite adhering to a unified theme in order to build a distinctive global brand identity, there were significant variations in how Nintendo launched the â€Å"Nintendo Wii† in 3 westernised yet, culturally different countries (Figure 1). The innovative segmentation, targeting and positioning strategies of Nintendo Wii, and the localised campaigns focusing on the most important attributes of the product in each country/culture, helped to make Wii the success it is today. Figure 1: Comparison of TV advertising launch of Nintendo Wii in USA, Japan & UK (2006) The importance of culture also pervades the development, management and advertising of a company or product’s brand image. Managing brand images in global markets is a major concern for businesses, who wish to avoid embarrassing incidents where their brand image turns out to be inappropriate or offensive in some cultural contexts. Wonderbra is only too aware of this (www. adsoftheworld. com). Every magazine that enters the United Arab Emirates is censored using black markers. Before Wonderbra launched into the UAE, they issued a strategic tongue-in-cheek press release depicting a woman wearing a blacked-out Wonderbra. They deliberately added large amounts of â€Å"marker† to the ad to cheekily communicate the increase in size when a lady wears their product. However, their advertising strategy backfired when the UAE advertising authorities blacked out the rest of the â€Å"naked skin† leaving only the face visible, thus totally diminishing any intended marketing message. Indeed, Roth’s (1995, p. 163) use of Hofstede’s (1980, p. ) dimensions indicates that both the power distance and individualism dimensions have strong impacts on the interpretation of sensory and novelty based brand image strategies. In other words, these two dimensions strongly impact on consumer responses to brand advertising strategies that are based on sensory stimuli and novelty value. This implies that managers marketing brands internationally and across different cultural contexts need to be aware of how their brands and advertising will be interpreted in these contexts, in order to maximise their marketing and advertising effectiveness. The impact of cultural factors can even be seen in the case of word of mouth advertising strategies, and customer referral programs. In particular, in recent years the role of cultural factors and cultural differences in the use of word of mouth as an advertising tool has become of increased importance. Whilst positive word of mouth tends to have a positive effect on customer service quality perceptions in all cultural environments, Schumann et al (2010, p. 8) showed that received word of mouth â€Å"has a stronger effect on the evaluation of customers in high uncertainty avoidance than in low uncertainty avoidance cultures†. This implies that even if companies are not engaging in direct advertising campaigns in a cross-cultural context, they still need to be aware of the impact that cultural factors can have on their general marketing and any word of mouth advertising or referral marketing strategies, and match these strategies to the target culture’s uncertainty avoidance level. â€Å"One World Culture† However, it is important to note that whilst national cultural factors and differences have a strong impact on the marketing and advertising of products in the contemporary environment, the increasing globalisation of the world economy is also having a strong impact on the cultural characteristics of people around the world. As global capitalism and communications become more advanced, so consumers around the world are becoming used to similar styles of marketing and advertising. This is acting to dissolve some of the cultural boundaries of advertising, and in ome areas creating a homogeneous global consumer culture (Cleveland and LaRoche, 2007, p. 249). Whilst this trend is still not dominant, and many individuals continue to define themselves by their cultural environment and heritage, there is a growing degree of variance in the extent to which other individuals do identify with these norms. In particular, younger people are increasingly defining themselves as global consumers and individuals, and hence feeling a greater affinity to the global community, with a lesser degree of attachment to their local and national cultures. This implies that not only do managers need to be aware of the different cultures that pervade the markets in which they operate, but they also need to be aware of the potential impact of this global culture on consumer responses to advertising and marketing strategies. Indeed, whilst the growth of this global consumer is a relatively new concept in marketing, it should be noted that globalisation has long been accepted as creating â€Å"global consumer segments that associate similar meanings with certain places, people, and things† (Duncan and Ramaprasad, 1995, p. 5). To date, these segments have largely been limited to specific consumer products and brands, such as Apple, Nike and Coca Cola. However, as these segments have grown, so they have also helped drive the emergence of global consumer cultures, and the growth of shared sets of consumption related symbols. These symbols are often brands, but can also be product categories, or even consumption activity. In 2009, Guinness launched their first ever global advertising campaign for â€Å"Arthur’s Day† (Figure 2). It was a â€Å"groundbreaking consumer promotion promoting annual ‘Arthur’s Day’ events on 24th September, being held around the world in cities including Dublin, New York, Lagos and Kuala Lumpur† (Saatchi & Saatchi EMEA, 2009). Guinness wants their global consumers to celebrate the consumption activity of drinking Guinness on the same day of the year, worldwide; thus trying to influence global culture and consumer behaviour. Figure 2: Arthur’s Day â€Å"Toast†, Jakarta, 2010 With the continuous growth of mass media, and the dominance of this media by a few large economies and cultures such as the United States (Walker, 1996, p. 42), these symbols have become ever more significant, and their impact on global culture has become ever more pronounced. This implies that marketers and advertisers need to be aware of the specific influence of culture across different product categories, and the potential cultural impacts of entering or leaving one of these categories. The growth of these shared meanings also has implications of marketing managers, who often find themselves competing in an increasingly competitive global marketplace, where competitors can come from a range of backgrounds, economies and cultures (Aaker, 1991, p. 46). As a result, marketers may need to develop new strategies for coping with the widespread changes in culture, particularly when the global culture changes in a way that is not conducive to their existing marketing strategies. According to Alden et al (1999, p. 75) such changes will require companies to adopt a strategy of â€Å"global consumer culture positioning†, whereby businesses not only position themselves in domestic markets and foreign markets, but also position themselves in the global market. This will obviously complicate marketing activities in the short term, with marketers forcing to tailor their advertising strategies to three distinct market segments, all of which may respond to brand messages and advertising in different ways. However, in the long term, marketers are likely to benefit from following such a strategy, as their positioning will be better able to move with shifts in the global market, and the various local markets in which they operate. As such, it can be seen that the impact of culture on contemporary marketing and advertising will not be static, but will rather be ever changing and hence will require marketers to anticipate and react to changes in the global cultural makeup. The potential for such changes to occur can be seen in a recent study of the use of soft sell advertising and hard sell advertising across different markets. According to most theoretical work on advertising and the prediction of global consumer culture theories, soft sell advertising should be more uniformly accepted across markets, whilst hard sell advertising should struggle in some cultural contexts such as the Far East, where confrontations are not culturally acceptable. However, the results of Okazaki’s (2010, p. 0) study into the use of soft selling and hard selling in the United States and Japan produced quite surprising results: â€Å"The results indicate somewhat more homogeneous acceptance of soft-sell appeals but, surprisingly, also show relatively homogeneous acceptance of hard-sell appeals across markets. These findings are suggestive of both types of appeals having the potential to be used as part of a GCCP across the United States and Japan and perhaps other markets† (Okazaki, 2010, p. 20). This implies that even two culturally dissimilar nations such as the US and Japan have developed similar responses to certain types of advertising. As such, marketers who had not kept abreast of these cultural and market developments could have found themselves left behind and unable to compete as the market moved on and left them behind. Conclusions In conclusion, it is clear that culture is pervasive in all marketing activities, and particularly in the case of advertising strategies. Not only does culture impact on how advertising and marketing is perceived in different countries and cultures, but it can also in turn be influenced by advertising and marketing strategies. In addition to this, the globalisation of marketing, advertising and business is causing the emergence of a global culture, which requires its own unique form of marketing and advertising. These different cultures are not remaining static, but are increasingly changing and developing over time, forcing advertisers to constantly renew and re-evaluate their advertising strategies. As such, the main impact on culture on marketing activities is that it prevents them from becoming static and consistent, and forces regular reviews and updates to ensure that the activities remain culturally relevant.