Take-Home Exam final exam DIRECT MARKETING Term Paper - 1

Take-Home Exam final test DIRECT MARKETING - Term Paper Exampleh agnostic channel of advertisements such as short messages services, mobile telephone, email, websites, flyers, online ads, magazines and newspapers, outdoor adverts, promotion letters and catalogs. It is a direct response form of colloquy as used in the MADD campaign.The marketing strategies used in the creation of the advert transgress an case-by-case the urges to read the advert from top to the end. It is clear that the advert is for youths who are fond of driving under the capture of alcohol in the society. The mode of advertisement is online. The marketing strategy is important in designing and implementing a successful campaign in the social market. MADD has established appropriate elements of marketing o the social media to act its objectives as uttermost as the campaign is a concern. On the other hand, it has also minimized its ideas for balmy understanding of the advert. This gives exclusive time and un derstanding of their main objective. The campaign advert is clear enough to give the organizational goal in regards to the targeted group. The first impression in relation to this campaign advert is that it gives individual full information on what is required. MADD identifies various problems related t drinking and driving. The campaign advert gives a robust strategy in setting out of the main points in regards to their requirements. Since the advert has no urging in any way, the organization has taken time to state all their requirements and qualifications so as not to hire people who will not make their campaign a success. Since their main objective is to make out drunkard in the society especially on the road, they have highlighted it as the main point in every category of individuals they wish to hire. Even though they have faced criticism from various political and private bodies, they stood firm towards such critiques thus considers them challenges for their success. MADD mode of advertisement is up to standard as far as online marketing is concerned.