Persuasive method of Tesco Christmas Advert 2014 - Lights on Essay

Persuasive method of Tesco Christmas Advert 2014 - Lights on - Essay Example The Gen pen has been made better by the use of water resistant ink. Buy 4 get 1 free at this back to school season† The complete pictorial representation is a metaphor reflecting the professionalism associated with the Gen pen. The representation is quite appealing to capture the audience’s attention. Every element of the image captures a particular information. My intention in using a students image is to be able to capture the main writing target audience. Generally, the image aims at winning loyalty in the use of the Gen pen by ensuring the effectiveness and quality of the pen. My choice of a smiling student has several reasons for its use. To start with, a smiling face implies lack of troubles. In other words, it conveys a message of comfort. This assures the TA of the pens effectiveness while writing. The smiling face acts as a point of attracting attention. For the TA to have an interest to read the advert, it must be appealing and calling out to the audience. I opted to use the exact pen positioning of the tip pointing towards the handwritten work while the other end heads downwards. First, the pen’s tip acts as a pointer towards the handwritten work. The handwritten work has its implications as well as seen later. The pointing therefore acts as an enhancement to ensure that the TA has had a view of the handwritten work. Furthermore, the positioning of the pen from downwards to upwards helps to reflect the ascending ladder an academic system. It implies a progressive continuation of this ladder that also helps to create awareness for the need of education. The fast moving white fumes that are exiting at the pen’s tip convey a message of high speed. I opted to use this in order to convey a message of convenience. It is obvious that the speed may be essential when writing. For this reason, I opted to convey a message that the Gen pen is designed to allow high speed in writing. The student flying on the pen is